HOW TO USE
Transform your hair in 7 days with Initialiste. Our 1st skincare-inspired super serum that acts on the four attributes of total hair beauty: 1. Strength, 2. Shine, 3. Softness, 4. Substance. 9 out of 10 women* saw a visible difference in their hair texture after one week. With continued usage, your hair stays healthier from root to tip allowing it to grow longer† with 93% less breakage.
** A must-have for all hair types. Maximize the potential length of your hair. Keep it longer and stronger as it grows.† 89% agreed that their hair is SHINIER. 87% felt that their hair is thicker with MORE SUBSTANCE. 86% felt that their hair is STRONGER and SOFTER to the touch.
*Consumer use test over 7 days.
**In a brushing test compared to a non-conditioning shampoo.
†Reduces breakage so hair can grow longer.
- Lightweight, silky texture
- Absorbs instantly without residue
- Fresh and delicate fragrance
- Targeted pipette application